Musings From a Brand Camp Virgin

Saying you’re a “Brand Camp Virgin” at a conference that brings together professionals from human resources, marketing and operations doesn’t exactly sound “PC.” But that’s exactly why my inaugural experience was nothing short of incredible. This conference was all about having fun, joking, laughing, learning and getting energized about what we do! The presentations were by some of the most savv... Continue Reading

How to Measure Customer Satisfaction

A customer walks through your doors and … well, what the heck does happen?

Did they like you? Did they hate you? Was their cappuccino as good as the one you had that morning? Or did your barista hit the mental snooze button, leaving your loyal customer in the espresso dust?

And spin and spin and spin. Figuring out whether or not your customers are happy regulars or not-impressed one-time guest... Continue Reading

Marketing Your Brand to Gen Y Customers

As a consumer, I can tell you this: my attention is short, my demands are high and my purchases are diverse. We live in a day and age where social media apps, coffee and even sneakers can be customized to fit our lifestyle.

As a representative of Generation Y, or Millennials, roughly those born in the 1980s and 1990s, the largest population group in American history, I’m here to help you unders... Continue Reading

One Sentence That Will Change The Way You Communicate

Misinterpretation. Misunderstandings. Missed opportunities.

There are a lot of misfires when it comes to communication between managers and team members.

Sometimes, managers over communicate. Other managers don’t communicate enough. And even when you’ve got the right balance of communication, your message may be misinterpreted.

So, what do you do when you communicate and you get no action and... Continue Reading

6 7 8 9 10

Need to download one of our mobile apps?

You must have a customer login to use the apps. How do I get a customer login?